The line is blurring between sportswear and activewear. Women want more from their apparel: the comfort and ease of performance fabric, in a fashionable silhouette, transitioning easily from studio to street.
Translate wearable technology, what it means in relationship to performance clothing.
Active consumers want to improve their health and performance through data collection and customization. The future of the wearable technology will bring products that take this data and respond to it, helping consumers improve their overall fitness.