http://www.alexandrawoolfson.com alexandra woolfson Tue, 20 Mar 2012 23:21:06 +0000 http://www.alexandrawoolfson.com en http://cargocollective.com/alexandrawoolfson/victoria-s-secret-pink http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/victoria-s-secret-pink Tue, 20 Mar 2012 23:21:06 +0000 alexandra woolfson 3046328 spring 2012 Three Spring 2013 looks were designed for Victoria’s Secret PINK’s loungewear and yoga line. The color palette was inspired by Spring Break, with acidic pastels and bleached out neons. Trends including all over printed bottoms, new waistband techniques, mesh, and retro inspired athletic apparel, were referenced. <img src="http://payload37.cargocollective.com/1/0/21871/3046328/final looks_small_1_860.jpg" width="860" height="891" width_o="1650" height_o="1711" src_o="http://payload37.cargocollective.com/1/0/21871/3046328/final looks_small_1_o.jpg" data-mid="15533995" border="0" align="left"/> final looks <img src="http://payload37.cargocollective.com/1/0/21871/3046328/flats_layout_860.jpg" width="860" height="591" width_o="2048" height_o="1408" src_o="http://payload37.cargocollective.com/1/0/21871/3046328/flats_layout_o.jpg" data-mid="15533911" border="0" align="left"/> A hoodie, sport tank, cropped tee, reversible short, cropped legging, and pant were designed. Cropped tee has mesh sleeves and knit body, with oversized cropped “PINK” graphic. Dolman sleeve hoodie has oversized rib, cropped “LOVE” graphic, and hood lined in printed fabric. Reversible short has all over print on one side, solid on the other, with contrast flat lock stitching. Cropped legging features a flip over waistband with “PINK” graphic, printed binding at hem, and contrast drawcord. Mesh pant has a bootcut fit, with “LOVE PINK” graphic printed under a mesh insert, and contrast drawcord. Sport tank features a built in shelf bra, mesh inserts, and contrast piping. <img src="http://payload37.cargocollective.com/1/0/21871/3046328/sketch1_860.jpg" width="860" height="324" width_o="2048" height_o="773" src_o="http://payload37.cargocollective.com/1/0/21871/3046328/sketch1_o.jpg" data-mid="15533857" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/0/21871/3046328/sketch2_860.jpg" width="860" height="324" width_o="2048" height_o="773" src_o="http://payload37.cargocollective.com/1/0/21871/3046328/sketch2_o.jpg" data-mid="15533879" border="0" align="left"/> process sketches <img src="http://payload37.cargocollective.com/1/0/21871/3046328/moodcolortrend_860.jpg" width="860" height="332" width_o="2048" height_o="791" src_o="http://payload37.cargocollective.com/1/0/21871/3046328/moodcolortrend_o.jpg" data-mid="15533691" border="0" align="left"/> color and trend board http://cargocollective.com/alexandrawoolfson/reebok-x-proenza-schouler http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/reebok-x-proenza-schouler Wed, 06 Jul 2011 16:07:49 +0000 alexandra woolfson 1671678 spring 2011 A proposal was imagined for a new Reebok collaboration. Reebok is a brand known for bold, fun, and technical products. Men’s and women’s apparel reflect the brand’s innovative approach to fitness, and collaborating with a high end brand would bring more visibility. <img src="http://payload.cargocollective.com/1/0/21871/1671678/reebok x PS moodboard_website_860.jpg" width="860" height="332" width_o="2048" height_o="791" src_o="http://payload.cargocollective.com/1/0/21871/1671678/reebok x PS moodboard_website_o.jpg" data-mid="8301328" border="0" align="left"/> moodboard Proenza Schouler is womenswear brand that is often inspired by athletic apparel. Bright colors, transparency, lingerie inspired looks are a reoccurring theme. With it’s fun approach to fashion, Proenza Schouler would be an exciting collaborator with Reebok. <img src="http://payload.cargocollective.com/1/0/21871/1671678/proenza x reebok finals_1_860.jpg" width="860" height="700" width_o="2048" height_o="1668" src_o="http://payload.cargocollective.com/1/0/21871/1671678/proenza x reebok finals_1_o.jpg" data-mid="8301380" border="0" align="left"/> final looks Womenswear looks draw from Proenza Schouler’s reoccurring themes of bustiers, transparency, body conscious cut lines, and highly visible texture. For men, Proenza Schouler’s themes can be applied in the use of bright color, texture, and styling. Some fabrics might include poly/spandex single jersey, nylon warp knit mesh, cotton french terry, and nylon/spandex tricot mesh. <img src="http://payload.cargocollective.com/1/0/21871/1671678/fabrics_website_860.jpg" width="860" height="204" width_o="2048" height_o="487" src_o="http://payload.cargocollective.com/1/0/21871/1671678/fabrics_website_o.jpg" data-mid="8304231" border="0" align="left"/> fabrics: 100% cotton french terry, 78% poly 22% spandex single jersey with elastaine, 100% nylon warp knit mesh, and 93% nylon, 7% spandex warp knit tricot <img src="http://payload.cargocollective.com/1/0/21871/1671678/jacket_website_860.jpg" width="860" height="316" width_o="2048" height_o="753" src_o="http://payload.cargocollective.com/1/0/21871/1671678/jacket_website_o.jpg" data-mid="8303847" border="0" align="left"/> jacket: zip off peplum with contrast piping; in detail view: fold is stitched to main body, hood is lined with nylon warp knit mesh <img src="http://payload.cargocollective.com/1/0/21871/1671678/pant_website_860.jpg" width="860" height="486" width_o="2048" height_o="1158" src_o="http://payload.cargocollective.com/1/0/21871/1671678/pant_website_o.jpg" data-mid="8304093" border="0" align="left"/> pant <img src="http://payload.cargocollective.com/1/0/21871/1671678/scan004_1_860.jpg" width="860" height="325" width_o="2048" height_o="775" src_o="http://payload.cargocollective.com/1/0/21871/1671678/scan004_1_o.jpg" data-mid="8304803" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1671678/scan005_1_860.jpg" width="860" height="343" width_o="2048" height_o="816" src_o="http://payload.cargocollective.com/1/0/21871/1671678/scan005_1_o.jpg" data-mid="8304818" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1671678/scan007_1_860.jpg" width="860" height="430" width_o="2048" height_o="1024" src_o="http://payload.cargocollective.com/1/0/21871/1671678/scan007_1_o.jpg" data-mid="8304823" border="0" align="left"/> process sketches http://cargocollective.com/alexandrawoolfson/georgia http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/georgia Sat, 07 May 2011 22:19:33 +0000 alexandra woolfson 1339658 spring 2011 Inspired by the work and style of Georgia O’Keefe, georgia consists of 6 looks appealing to a bridge consumer. An all over print was developed from views of vein-like structures in nature, such as leaves and rivers, and would be hand painted on to china silk. Fabrics include cotton wovens, jersey, and silk. <img src="http://payload.cargocollective.com/1/0/21871/1339658/finishes edited.jpg" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload.cargocollective.com/1/0/21871/1339658/finishes edited_o.jpg" data-mid="6812990" border="0" align="left"/> final looks <img src="http://payload.cargocollective.com/1/0/21871/1339658/graphic_860.jpg" width="860" height="441" width_o="1411" height_o="725" src_o="http://payload.cargocollective.com/1/0/21871/1339658/graphic_o.jpg" data-mid="6872993" border="0" align="left"/> detail of graphic, graphic inspiration <img src="http://payload.cargocollective.com/1/0/21871/1339658/flats_860.jpg" width="860" height="654" width_o="2048" height_o="1557" src_o="http://payload.cargocollective.com/1/0/21871/1339658/flats_o.jpg" data-mid="8305250" border="0" align="left"/> flats <img src="http://payload.cargocollective.com/1/0/21871/1339658/sketch1_860.jpg" width="860" height="356" width_o="2048" height_o="849" src_o="http://payload.cargocollective.com/1/0/21871/1339658/sketch1_o.jpg" data-mid="6873037" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1339658/sketch3_860.jpg" width="860" height="320" width_o="2048" height_o="762" src_o="http://payload.cargocollective.com/1/0/21871/1339658/sketch3_o.jpg" data-mid="6873020" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1339658/sketch2_860.jpg" width="860" height="316" width_o="2048" height_o="753" src_o="http://payload.cargocollective.com/1/0/21871/1339658/sketch2_o.jpg" data-mid="6873046" border="0" align="left"/> process sketches <img src="http://payload.cargocollective.com/1/0/21871/1339658/new georgia mood.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/21871/1339658/new georgia mood_o.jpg" data-mid="6508059" border="0" align="left"/> moodboard http://cargocollective.com/alexandrawoolfson/effie-bag http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/effie-bag Thu, 21 Apr 2011 18:19:48 +0000 alexandra woolfson 249150 fall 2008 Beginning as a group research project, the Effie bag was born from study of the unmet needs of grocery shoppers. After discovering that shoppers often organize their cart while in the grocery store, the Effie bag was developed to protect the fragile items from damage over the course of the shopping trip. <img src="http://payload.cargocollective.com/1/0/21871/249150/amanda1.jpg" width="670" height="893" width_o="750" height_o="1000" src_o="http://payload.cargocollective.com/1/0/21871/249150/amanda1_o.jpg" data-mid="1084969" border="0" align="left"/> The research team found that many people use the child seat in grocery carts to organize themselves. Fragile foods such as eggs and soft fruit are often separated from the rest of the purchases to protect them from damage. It was with this knowledge that a bag to protect these delicate items was developed. <img src="http://payload.cargocollective.com/1/0/21871/249150/eggs netting_7.jpg" width="670" height="284" width_o="670" height_o="284" src_o="http://payload.cargocollective.com/1/0/21871/249150/eggs netting_7_o.jpg" data-mid="6873090" border="0" align="left"/> Adjustable nets can be placed within the Effie bag to secure fragile items. <img src="http://payload.cargocollective.com/1/0/21871/249150/amanda2_copy_9.jpg" width="670" height="484" width_o="670" height_o="484" src_o="http://payload.cargocollective.com/1/0/21871/249150/amanda2_copy_9_o.jpg" data-mid="6873089" border="0" align="left"/> Keeping these fragile items close to the body while in transit, the Effie bag protects the purchases so that they arrive home safety. <img src="http://payload.cargocollective.com/1/0/21871/249150/amanda3.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/21871/249150/amanda3_o.jpg" data-mid="1085091" border="0" align="left"/> The Effie bag then folds up for easy storage. <img src="http://payload.cargocollective.com/1/0/21871/249150/closed bag.jpg" width="670" height="455" width_o="1000" height_o="680" src_o="http://payload.cargocollective.com/1/0/21871/249150/closed bag_o.jpg" data-mid="1084046" border="0" align="left"/> Illustrator rendering <img src="http://payload.cargocollective.com/1/0/21871/249150/effie process.jpg" width="670" height="464" width_o="1000" height_o="693" src_o="http://payload.cargocollective.com/1/0/21871/249150/effie process_o.jpg" data-mid="1085257" border="0" align="left"/> process sketches <img src="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_1.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_1_o.jpg" data-mid="1083591" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_2.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_2_o.jpg" data-mid="1083644" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_3.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/21871/249150/shopping_imageboard_3_o.jpg" data-mid="1083725" border="0" align="left"/> Research and moodboards. http://cargocollective.com/alexandrawoolfson/reebok-spinning http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/reebok-spinning Wed, 23 Mar 2011 01:54:40 +0000 alexandra woolfson 1206594 spring 2010 For an application for a Reebok internship, a project was assigned: create a three piece look for the 18-25 age range. A look was designed for spinning. Based on Reebok's long standing history with studio group exercise, spinning is a relevant choice for the brand's consumer. Inspired by the needs of the workout, and the architecture of Zaha Hadid. Spring 2010 <img src="http://payload.cargocollective.com/1/0/21871/1206594/reebok apprenticeship finals.jpg" width="670" height="562" width_o="2048" height_o="1718" src_o="http://payload.cargocollective.com/1/0/21871/1206594/reebok apprenticeship finals_o.jpg" data-mid="5822267" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/reebok apprenticeship finals1.jpg" width="670" height="503" width_o="2048" height_o="1539" src_o="http://payload.cargocollective.com/1/0/21871/1206594/reebok apprenticeship finals1_o.jpg" data-mid="5822371" border="0" align="left"/> final finishes <img src="http://payload.cargocollective.com/1/0/21871/1206594/top finished.jpg" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/0/21871/1206594/top finished_o.jpg" data-mid="5822493" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/shorts finished.jpg" width="670" height="307" width_o="1928" height_o="886" src_o="http://payload.cargocollective.com/1/0/21871/1206594/shorts finished_o.jpg" data-mid="5822498" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/jackets finished.jpg" width="670" height="374" width_o="2048" height_o="1146" src_o="http://payload.cargocollective.com/1/0/21871/1206594/jackets finished_o.jpg" data-mid="5822501" border="0" align="left"/> flats and colorways <img src="http://payload.cargocollective.com/1/0/21871/1206594/top bottoms combos_6.jpg" width="670" height="299" width_o="1635" height_o="730" src_o="http://payload.cargocollective.com/1/0/21871/1206594/top bottoms combos_6_o.jpg" data-mid="5823529" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/combo palette_11.jpg" width="670" height="214" width_o="720" height_o="230" src_o="http://payload.cargocollective.com/1/0/21871/1206594/combo palette_11_o.jpg" data-mid="5823564" border="0" align="left"/> color development <img src="http://payload.cargocollective.com/1/0/21871/1206594/scan013.jpg" width="670" height="496" width_o="2048" height_o="1518" src_o="http://payload.cargocollective.com/1/0/21871/1206594/scan013_o.jpg" data-mid="5823479" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/scan011.jpg" width="670" height="510" width_o="1105" height_o="842" src_o="http://payload.cargocollective.com/1/0/21871/1206594/scan011_o.jpg" data-mid="5823512" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/1206594/scan008.jpg" width="670" height="514" width_o="1388" height_o="1066" src_o="http://payload.cargocollective.com/1/0/21871/1206594/scan008_o.jpg" data-mid="5823501" border="0" align="left"/> sketch process <img src="http://payload.cargocollective.com/1/0/21871/1206594/inspiration.jpg" width="670" height="459" width_o="2048" height_o="1406" src_o="http://payload.cargocollective.com/1/0/21871/1206594/inspiration_o.jpg" data-mid="5822842" border="0" align="left"/> inspiration images http://cargocollective.com/alexandrawoolfson/madame-x http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/madame-x Tue, 02 Feb 2010 05:24:55 +0000 alexandra woolfson 249087 spring 2009 For a Costume Construction final project an assignment was given to choose a portrait and recreate the garment in muslin. John Singer Sargent’s “Madame X” was chosen, and the gown was built, fit to a classmate, restaged and photographed. <img src="http://payload.cargocollective.com/1/0/21871/249087/gomesvssargent copy.jpg" width="670" height="652" width_o="904" height_o="881" src_o="http://payload.cargocollective.com/1/0/21871/249087/gomesvssargent copy_o.jpg" data-mid="1064670" border="0" align="left"/> Final muslin garment, Sargent's Madame X. <img src="http://payload.cargocollective.com/1/0/21871/249087/n4812118_33078021_637387.jpg" width="453" height="604" width_o="453" height_o="604" src_o="http://payload.cargocollective.com/1/0/21871/249087/n4812118_33078021_637387_o.jpg" data-mid="1064672" border="0" align="left"/> bodice under construction. http://cargocollective.com/alexandrawoolfson/beyla-identity http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/beyla-identity Tue, 02 Feb 2010 04:54:52 +0000 alexandra woolfson 248972 fall 2009 - spring 2010 Logo, identity, lookbook, tags, and display design for beyla, a senior project consisting of a 19 piece clothing collection. Interior and hanging tags were designed and silk screened by hand for each garment. <img src="http://payload.cargocollective.com/1/0/21871/248972/tag for reals_10.jpg" width="670" height="378" width_o="670" height_o="378" src_o="http://payload.cargocollective.com/1/0/21871/248972/tag for reals_10_o.jpg" data-mid="6872827" border="0" align="left"/> final tag design and hang tag process. <img src="http://payload.cargocollective.com/1/0/21871/248972/hangtag final_7.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/0/21871/248972/hangtag final_7_o.jpg" data-mid="6872826" border="0" align="left"/> final hang tag and interior tag. <img src="http://payload.cargocollective.com/1/0/21871/248972/_MG_8139.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/0/21871/248972/_MG_8139_o.jpg" data-mid="1064431" border="0" align="left"/> final show display. <img src="http://payload.cargocollective.com/1/0/21871/248972/_MG_8132.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/0/21871/248972/_MG_8132_o.jpg" data-mid="1064400" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248972/_MG_8119.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/0/21871/248972/_MG_8119_o.jpg" data-mid="1064399" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248972/_MG_8047.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/0/21871/248972/_MG_8047_o.jpg" data-mid="1064430" border="0" align="left"/> Assembling the final show display. LOOKBOOK I styled, photographed and designed the 30 page catalog-style lookbook. Modeled by Emily Gavin. View the full lookbook here. <img src="http://payload.cargocollective.com/1/0/21871/248972/2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/21871/248972/2_o.jpg" data-mid="1076206" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248972/4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/21871/248972/4_o.jpg" data-mid="1076207" border="0" align="left"/> http://cargocollective.com/alexandrawoolfson/beyla http://cargocollective.com/alexandrawoolfson/following/alexandrawoolfson/beyla Tue, 02 Feb 2010 03:33:15 +0000 alexandra woolfson 248795 fall 2009 - spring 2010 A self defined senior project, beyla is a 10 look collection, consisting of 19 garments. I designed, patterned, and built each piece. View the full lookbook here. <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla finshed and finished 1.jpg" width="670" height="490" width_o="2048" height_o="1499" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla finshed and finished 1_o.jpg" data-mid="1505461" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla finished and finished 2.jpg" width="670" height="462" width_o="2048" height_o="1415" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla finished and finished 2_o.jpg" data-mid="1505773" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla finished and finished 3.jpg" width="670" height="238" width_o="2048" height_o="728" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla finished and finished 3_o.jpg" data-mid="1505777" border="0" align="left"/> final garments <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla finishes.jpg" width="670" height="285" width_o="1688" height_o="720" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla finishes_o.jpg" data-mid="1063795" border="0" align="left"/> finishes <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla process sketches_8.jpg" width="670" height="228" width_o="1000" height_o="341" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla process sketches_8_o.jpg" data-mid="1079113" border="0" align="left"/> process sketches <img src="http://payload.cargocollective.com/1/0/21871/248795/drapey dress process copy.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/21871/248795/drapey dress process copy_o.jpg" data-mid="6872804" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/21871/248795/jacket mock up copy.jpg" width="670" height="514" width_o="670" height_o="514" src_o="http://payload.cargocollective.com/1/0/21871/248795/jacket mock up copy_o.jpg" data-mid="6872805" border="0" align="left"/> mock up and construction <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla fabric.jpg" width="670" height="423" width_o="2048" height_o="1295" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla fabric_o.jpg" data-mid="1063308" border="0" align="left"/> fabric swatches <img src="http://payload.cargocollective.com/1/0/21871/248795/scan008.jpg" width="670" height="327" width_o="1284" height_o="628" src_o="http://payload.cargocollective.com/1/0/21871/248795/scan008_o.jpg" data-mid="1063804" border="0" align="left"/> color story <img src="http://payload.cargocollective.com/1/0/21871/248795/beyla imageboards copy.jpg" width="670" height="345" width_o="2048" height_o="1057" src_o="http://payload.cargocollective.com/1/0/21871/248795/beyla imageboards copy_o.jpg" data-mid="1064358" border="0" align="left"/> moodboards<img src="http://payload.cargocollective.com/1/0/21871/248795/drapey dress process copy.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/21871/248795/drapey dress process copy_o.jpg" data-mid="6872804" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21871/248795/jacket mock up copy.jpg" width="670" height="514" width_o="670" height_o="514" src_o="http://payload.cargocollective.com/1/0/21871/248795/jacket mock up copy_o.jpg" data-mid="6872805" border="0" align="left"/>